A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
May 18, 2010 by The Wealthy Affiliate
Filed under Affiliate Marketing
A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
- ISBN13: 9780979192708
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author’s information in a logical, convenient format.
Rating: 
(out of 26 reviews)
List Price: $ 29.99
Price: $ 19.75
Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
- ISBN13: 9780071478137
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
“It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.” -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business! Make a Fortune Promoting Other People’s Stuff Online is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gard
Rating: 
(out of 22 reviews)
List Price: $ 21.95
Price: $ 12.15
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Review by Carsten Cumbrowski for A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
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There are not many books available that cover the subject of affiliate marketing from the merchant side, or its representative, the affiliate manager (AM). It is good to see, that all of the few publications that are available so far are of high quality and valuable for anybody who got the task assigned to manage the companies affiliate program and it’s vast number of all kinds of different types of affiliates. Geno is an openly outspoken affiliate manager who got his hands “dirty” and real life experience in managing the unmanageable.
His book is taken right from the practice and not an general academic view on the subject. It is not a guide that you can follow by the letter, but provides you with practical tips and ideas and trip falls to watch out for. You have to use your own brain to apply the examples used in the book to your own unique cases. There are no prefabricated solutions, but there are actually none that could be prefabricated and fit all needs and purposes.
That is affiliate marketing and something you have to get used to rather sooner than later.
I gave the book four stars instead of five for the following reasons.
Affiliate marketing happens mostly on the world wide web. The Web is a visual medium and so is affiliate marketing.
There is not a single picture in the book to illustrate things. I am also a visual person and use visualization to make it easier for me to comprehend complex issues.
There are also a few things that can be generalized in affiliate marketing. An appendix with some practical examples of an affiliate agreement, some standard communication templates etc. would not have hurt. There are a few throughout the book, but a bit more and in one place for easy look-up when needed would have been great.
I recommend this book to any fresh starting or junior affiliate manager. It is definitely worth every penny of its price. I would have given it a 4.5 star rating, if I could, but that was not an option and I had to make a choice.
Also look into Shawn Collins book, which is hopelessly outdated (written in 2000/2001), but to this day the de facto standard book for affiliate managers.
Review by Major Affliate Network for A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
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I work for one of the major affiliate networks and use this book almost every day. It’s like having a big brother hiding in my desk drawer at work. With so many unique and sensitive client situations, this is the only book I’d trust.
Review by Chris Sturgill for A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
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I enjoyed this book quite a bit. It was an easy read. Geno’s insight into taking time to develop a quality TOS was meaningful, but I most enjoyed his ideas of how to spark interest among affiliates in pushing your product. Geno’s examples helped open my mind to some of the possibilities of affiliate management, and provided a strong springboard in the development of my own unique ideas. I bought this book as place I could start in learning about how to manage an affiliate program. I’m looking to launch my own program soon, and am trying to acquire as much knowledge as I can about the subject before I drop a considerable investment ‘in time and finances’ in the project. Needless to say, I will keep “A Practical Guide to Affiliate Marketing” close by, and plan on rereading it a couple of times prior, during, and post launch. Thank you very much for the valuable resource.
Review by LunchBreakShopping (JM) for A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
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This book was written by someone who has actually managed affiliate programs successfully. It’s obvious that he speaks from experience when he gives specific details about how to manage every aspect of your program, including how to structure a sales promotion.
Mr Prussakov walks you through recruiting, policing, motivating, and rewarding affiliates in a way that protects the program from fraud, keeps the promotions and sales campaigns fun and fresh for the publishers, and motivates the affiliates to study the merchant site, learn the inventory, and publish interesting and fresh content about the products.
This is a must-read for anyone who ever thought about managing an affiliate program and a very informative and interesting addition for anyone in the business of affiliate marketing in any position.
Review by Peggy Diaz for A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
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Evgenii Russakov’s book was a phenomenal read. I have a Bachelor’s and MBA in Marketing and up till now, I had not come across a book that was as useful, clear and all encompassing than this book. Although, I’ve read tons of books on Marketing, it was my first book/introduction to Affiliate Marketing. As a new Affiliate Manager I wasn’t sure what to expect, but this book not only gave me a great perspective on the fundamentals of Affiliate Marketing, but it actually convinced me that Affiliate Marketing is what I want to do.
Aside from being easy, and I would go as far as saying “fun” to read (as fun as you can get while still learning something productive), Geno has an amazing writing style that radiates sincerity. I was also drawn by his positive “good guy”, yet, realistic perspective. Geno does a good job of giving the perspective of an Affiliate Manager as well as the Merchant. I definitely recommend this book for new Affiliate Managers & Merchants trying to get a good understanding of Affiliate Management in a short period of time, as well as keeping this as a handy reference for experienced Affiliate Managers & Merchants. I will be reading this a second time, since I’m sure I will catch something I might have missed the first time. I wonder if there are other books by the same author?
Review by Deborah Crawford for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
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I don’t know anyone making a fortune with affiliate marketing, but I do believe it is possible, which is why I bought this book. If you are an affiliate marketer, you might find much of this book repetitive. But, if you are not making a fortune and want to, then this book is for you.
Most of us know it takes a llloooooonnnnnngggg time to make any money from most affiliate programs, and Gardner doesn’t tell you you can get rich overnight. I found her information to be true to what everyone else is saying–build a good website (or websites) with great content, find good paying companies to promote and run your affiliate business like—a business. What a concept! (I find many people throw up a few pages of content and a couple of links and then start waiting for the money. As if. . .)
I like this book because there are actual “how-to’s” in here–how to set up tracking tools and spreadsheets, how and when to create content, how to promote your business, how to get your website up, when to expand your business, what to do when an affiliate doesn’t pay, how to find affiliates, and much more.
If you are looking for get rich quick scams, look somewhere else. If you are looking for a guide to having your own successful affiliate business, get this book.
Review by Jeff Lippincott for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
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A good little book about how to promote YOUR BUSINESS using your Web site, Internet search engines, and other marketing techniques. I’m a SCORE volunteer who counsels small business owners on how to improve their Web presence and make the Internet work for them in bringing in clients. Much of the material covered in this wonderful little book is exactly what I explain to my clients.
As a SCORE counselor I discuss market research, competition research, Web site research, keyword research, profit research, how to design a winning Web site, how to build a winning Web site, and how to market the winning Web site. This book covers all of these things. If you are looking for advice on how to do these things, then look no further. You have found it when you get a copy of this book.
About three years ago I did a bit of research on affiliate programs on the Net and how to build my own affiliate program and upload it onto the Net. There really wasn’t a lot out there to read about the subject at the time. Still isn’t. But I was able to figure out back then that affiliate programs were not worth the effort to get involved in or to put together. I learned that if you can do a great job selling through an affiliate program, then you can do just as good selling your own product and make all the profit on the sale instead of a silly commission. This book helps explain how to do a great job selling. So get it for that angle and not the affiliate program angle.
I’m giving this book 4 stars because in my opinion the title is a little misleading. I don’t know anyone who is or has made a fortune in affiliate programs. But if the title were changed to something like make a fortune selling your own stuff online and the content was reworked a little, then the star rating would go up. 4 stars!
Review by Monica Main for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
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This reminds me of the “Dummy” books which usually start off with super basics on a subject. This is the same type of concept.
It talks about selling stuff as an affiliate. The concepts covered are being used by so many internet marketers (and have been for years) that you can’t make money doing them anymore, making this book outdated.
For example, the book talks about the “review style” website where you review several like products then provide a link to each product. If someone buys through your affiliate link then you get paid a commission. Nothing cutting edge there.
Pass on this book unless you are a total newbie and know nothing about internet or affiliate marketing.
Review by Lyubov White for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
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I follow up to everything I can find written by Rosalind Gardner including her website and I can say that her material is quite solid and no pitch. This book kept my interest from first page to the last one. These days you can meet lots of gurus in affiliate marketing but from my own experience I learned that from some of them you should stay far away if you don’t want to let them use your bank account as their own.
Example: you pay for initial product, never receive this product, your requests for getting money back never reach anybody and on top of that in a month you suddenly find out that this “guru” is now charging you for phantom membership. Your emails stay never responded, your calls never get any effect, so you have to ask your bank to close access to your account for this thief. Your brains get dried off with this fight against the wind and you are not even close to success in online business.
With Rosalind you are safe, she is open in many ways, and all you need is just to work hard for her instructions to bring you that fortune. I enjoyed her book and will definitely recommend it to everyone who wants to learn about marketing online.
Review by Joseph Ratliff for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
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Make a Fortune…
Not with this information. It’s simply not enough information to really make money with affiliate marketing. This book covers the basics pretty well…but not any farther than that.